Dress to Impress: Inside the world of Jenny Packham
She is seen as the doyenne of the wedding dress, a designer whose dresses are internationally acclaimed for their classic elegance, worn by the likes of the Duchess of Cambridge and brides including Halle Berry and, more recently, Kim Sears when she tied the knot with Andy Murray . So we decided to speak to Jenny Packham and find out a little more about her thoughts on everything from picking the perfect dress to tying the knot at home or abroad. Read on …
Tell us a little about your background and how you transitioned into bridal collections?
I started designing wedding dresses after I had requests for versions of our eveningwear specially tailored for their wedding day.
What tips would you offer brides keen to pick the perfect dress for their special day?
You must feel comfortable. This is such a special day, so really take your time to find the perfect dress and shop with a friend, family member or wedding planner that you trust to give you honest advice.
Who is a typical Jenny Packham bride?
Our brides tend to be fashion-forward. The signature Jenny Packham style is soft and romantic with vintage inspired beading and delicate embellishments.
Who is your ultimate bridal style icon?
For me, nothing beats Elizabeth Taylor when she married Richard Burton. She looked fabulous in that canary yellow dress with white flowers woven into her braided hair.
You’ve just launched your 2016 collection – tell us a little about it …
The 2016 collection is inspired by the enchanted kingdom and characters from A Midsummer Night’s Dream. The collection features celestial silk tulles, romantically sculpted corsetry and cascading silk chiffon in palettes of ivory, barley and meadow green.
What can you tell us about the latest trends for brides looking to tie the knot in the next year or so?
This season we incorporated, for the first time, pearl embellishments into our collection, which have been really well-received.
The bridal industry is a sector where a number of entrepreneurial women have achieved great success, why do you think this is?
It is an industry that has needed serious updating, and therefore is an entrepreneurial dream for anyone with imagination and passion. Today it is such an inspiring and exciting world to be a part of.
If you were planning your big day, would you go home – for the Best of British – or abroad for an exotic destination ‘do’?
I would want to make it as easy and convenient as possible for everyone to come and enjoy themselves – so for me, I’d tie the knot in Blighty. A British garden wedding, surrounded by friends and family, would make for a lovely setting …