SUMMER FLORAL TRENDS BY CLAIRE GARABEDIAN AT IN WATER
1. Today’s bride is looking for less structured displays, even in the most formal surroundings, soft and whimsical wins over perfect and compact arrangements
2. Flowers are less exotic and more seasonal
3. There are no rules – our displays are unique and make a statement. We use original vases in cut glass and occasionally juxtaposition them with weathered pots and birdcages.
4. Inspired by your venue – By adding music manuscripts rolled up amongst the flowers and feathered plumes to create lifestyle displays is the perfect look for a reception taking place in a library.
The team at In Water consists of people with visual merchandise experience, who have come from top West End stores, who work together with brilliant florists who create the most intricate designs. Bring them together and you have the ‘In Water’ look, which can be unpredictable and can sometimes slightly unconventional but it works – we have the confidence to push the boundaries and pull it off with flair!
Claire Garabedian, Executive Director